Importance of Promotional Products and Your Brand

In today’s digital world it can be hard to see why promotional products still have a valid place in a company’s marketing strategy. Whether it’s a free pen, a flash drive or a mug, items with a business logo printed on them are a great way to increase brand awareness and generate leads. However, promotional items remain a valuable tool to generate brand awareness and create business opportunities.

Promotional products include anything that has a company’s branding on it. The goal of using promotional products is to attract customers and create brand appeal. People are grateful to receive a free product and appreciate something that is useful and adds value to their lives.

Brand Recognition

Promotional products allow a company to use their logo on an item that customers will use every day. Because these items remain in their homes, offices, etc. for a long time, the recipient is continuously reminded of the brand and will be more likely to remember it when they need a product or service they offer. Six out of ten people will keep a branded item for up to two years, especially if it is something useful to them according to Inkwell Global Marketing.

Customer Loyalty

Not only can promotional products bring in new customers and clients to a business, they can also help to foster loyalty to current customers. Ensure that your promotional products are high-quality and useful to get the best results. If possible, it also helps to if your promotional products complement the products and services that your business offers. This gives customers a genuine reason to continue doing business with you. You can also offer personalized products to reward loyal customers from time to time.

A Useful Business Card

Sure, there’s a time and place for business cards, but sometimes you need something extra. A mouse pad, travel mug or tote bag with your business information makes it easy to find and recall from memory. Your logo and contact details on a business card that just sits in a desk drawer won’t build brand awareness in the same way as promotional products.

No matter what products you choose, promotional products are one of the most efficient methods of raising awareness to a brand and increasing customer loyalty. They can generate new leads and business opportunities. Not sure where to start? Dion Marketing can help you create a comprehensive marketing strategy including promotional materials.